A Crowdfunding Buyers Guide
You’ve probably heard of Crowdfunding. More specifically, you’ve probably heard of Kickstarter and Indiegogo. Many people have heard of people getting scammed on these platforms which can make backing a project daunting.
This is a shame. Kickstarter and Indiegogo feature many neat innovative products at the lowest price they will ever be, so we decided to create a buyers guide.
Here’s a buyers guide to Kickstarter/Indiegogo..
Crowdfunding Buyers Guide
Kickstarter and Indiegogo have raised BILLIONS OF DOLLERS for projects. This has brought about the creation of many businesses that help projects come to life. A good tip is to scroll near the bottom of a crowdfunding product page and check to see companies that they are partnered with. In most cases, this is a great sign because products that partner with these companies have experts helping them along the way. Here are a few reputable companies to look for at the bottom of product pages…
Know the Creator(s)
Another great sign is if the creators of the product personally back the product. This usually is in the form of an “About the Creator” section on the product page.
If a product has had successful campaigns before and they are launching another product, this is a great sign of a safe project to back.
On both Kickstarter and Indiegogo, look at the top of the campaign product page and your will see the creator name along with other info. It will look something like this..
Both Kickstarter and Indiegogo have an updates section. Seeing that the creator of a project is providing updates is always a good sign.
Reached or Surpassed Crowdfunding Goals
If the company surpasses its funding goals by a large margin, this is normally a good sign you will receive your product. Sometimes, due to large demand, it will take longer to get your product but even so, you will receive it.
Keep your expectations realistic. If a product seems to good to be true and you see little to none of the things mentioned above, don’t risk it.
Crowdfunding is a way to help creators bring their projects and dreams to life and be a pioneer of the products of tomorrow. The closest thing to compare it to is knowing an artist before they become huge or knowing a sports player before they become a superstar. It becomes your own neat experience.
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